Archive for January 2005
Clicking for Cash
Pay-per-click (ppc) advertising has become a major player in Internet advertising, but has the art of site optimization lost it’s luster? Although organic listings continue to generate more site traffic, headlines are blanketed with ppc’s return on investment. Is there a comprehensive, creditable report on ROI from organic search listings?
Marketers can maximize the use of ppc advertings if organic listings are added to this equation. There are a limited number of companies offering services to manage both organic and paid listings (I’ll refrain from providing free advertings for them). This should be a hot topic in 2005.
