Archive for May 2005
Minority Report
The growing number of access points to the Internet has changed the face of the typical online user. Computers in the home can no longer be used to measure Internet users and the growing number of minorities online can not be ignored. Minority online purchasers are growing at a much higher rate per a recent DMA report (The DMA 2005 Hispanic Report Market Report). The average household income of minority online purchers are higher, but this trend will also change at a much higher rate than whites.
