Archive for November 2005
You’ve Got Mail!
Over the last 10 years, the e-mail marketing industry has matured from, what is known today as, SPAM to become a core part of customer relationship management. There are multiple companies working to consolidate this industry, but with low entry cost and a fast climb to profitability, more e-mail marketing companies will continue to spring up. Profitability will not come from large corporations that demand a high level of program management, but from the small business market.
Small businesses are the fastest growing and most profitable sector when analyzing an e-mail service provider’s (ESP) Return on Investment. They are also the most non loyal due to the low investment cost with the ESP. The e-mail industry will continue to see more large data companies purchase promising ESPs that offer complimentary services to e-mail marketing.
