What I Think I Think for 2008
Every year we get a new perspective on Online marketing from tons of experts telling us what is now important and what is coming next. So here is my shot at making bold predictions and assumptions of the important things we’ll see in 2008. I think…
1. I think U.S. mobile search will never grow as fast or be as effective as international mobile search
2. I think auction based TV spots will start to make huge traction this year
3. I think advertisers will start taking email marketing seriously again
4. I think ad agencies will start buying ad serving companies (I mean they will buy more of them)
5. I think social networks will incorporate RSS feeds to create more stickiness
6. I think Microsoft and Google will continue to spend money for dominance of all Online user activity
7. I think more companies will try to bring campaign managment in house
8. I think local search will lose steam. It’s all about universal search.
9. I think Facebook will catch MySpace in number of users
10. I think China won’t seem like such a great opportunity for online marketing
