The Digital Corner

I recently attended a conference ( Authentic Communication 2008 ) in New York with the intentions of understanding how businesses are managing social media campaigns. There were a ton of POVs from PR groups and media managers and I walked away realizing that it’s still too early to create a standard metric for managing social media effectiveness. What we can do is really understand the social network user and build on that idea. 

I’ve provided a few guidelines that could help you set the right expectations for your campaigns. Below are my 5 rules to understanding your social media customers.

1. Facebook and MySpace are for social gatherings. I am looking to connect with people not products. Appeal to my desires and behaviors not my demographic profile.

2. Creativity wins. If you want me to talk about your product, entertain me with your ad. 

3. Don’t make me think. I like applications, but don’t hide your intentions, show me your ad.

4. Create a group around your product. If my friends like it I may like it. My friends give you instant credibility.

5.  Respect my privacy. Don’t ask me for information, read my wall http://www.facebook.com/lexicon

Good luck with your next Social Media campaign!