Archive for July 2008
What impact will the search deal with Facebook have?
Finally a big score for Microsoft in search, but maybe not. It has become clear over the last year that Facebook has created a new portal for internet users, but how will users search? Over the last few months, they added many changes to create more stickiness to their site from news feeds, to suggested friends and even the ads are better. But does this mean that people will use Facebook as their starting point for eveything like Yahoo, MSN or Google? Probably not. Unfortunately search advertising on a social network just hasn’t worked. Google has powered search for MySpace for long time, but I’m not confident the partnership has proven to be worth the $900M plus they coughed up for it.
