Archive for March 2009
Happy birthday Internet!
March 13th, 1989 is the birth date of one of the most powerful inventions of our time. Sir Tim Berners-Lee created the foundation for the Internet layer that has become the World Wide Web. The last 20 years of the Internet has changed everything from how we shop, communicate, bank and make many decisions about our lives. From this invention some of the most powerful companies have been born, from Google and Yahoo! to Salesforce.com.
What will the next 20 years bring? Will the Internet continue to change every aspect of our life or has it reached its saturation point? Is this the year the Semantic Web becomes a reality? For more information about what the Semantic Web is, check out this interview with Sir Tim Berners-Lee http://tinyurl.com/semweb
Facebook Stream vs Twitter
As a fan of Facebook, I’ll admit I was slow to share my social network time with Twitter. Twitter felt more like Facebook status updates without the person’s profile….. Actually, that’s what it is. Its a series of one way communication. Last year, Facebook was interested in buying Twitter and it may end up being the best decision they made. Every technology company goes through the cycle of either building the new hot technology or buying their way into the market. In the online space audience always wins and Facebook has 175 million registered users and Twitter has 6 million. Now Facebook has released Facebook Stream and this could mean the end to Twitter. Maybe this is an opportunity for MySpace to buy Twitter and look cool again.
Article: Are Banner Ads Poised for Creative Renaissance?
Full Article: http://tinyurl.com/creative-ads
Is there room for creative innovation in banner ads?
Will a new wave creative revolutionize banner ads? Probably not. Creative innovation is lost if the placement of the ad is incorrect. In order for creative to be impactful, it must also be targeted and part of the users experience. Since creative and media placements are done differently, this connection is always missed. Media buyers want impressions and clicks, creative wants engagement. Combining the two would create the best user experience, but when will agencies get this right? Is it lack of tools, lack of ownership or just lack of trying? The advertsing models we currently have will need to change to be leaders of the new revolution of advertising, but who is willing to take that chance?
