Bio

Martin Gilliard is Vice President of Platform Services. He is responsible for developing the licensing business for the ZAP product suite globally.

Prior to his current role with the Media Innovation Group, Martin was Director, Global Client Services for Decide DNA at 24/7 Real Media.  As Director, he was responsible for creating and executing a plan to provide strategic support to Decide DNA’s global client base and evangelizing Decide DNA’s search performance management capabilities to agency clients, including GroupM, Dentsu, DTSI and Ogilvy.

Before joining 24/7 Real Media, Martin served as a Manager of Search Media Operations at Microsoft Advertising from 2005 to 2008.Following the launch of the Microsoft AdCenter platform, Martin led a team of search media strategists in the development, execution and optimization of paid search campaigns for Fortune 500 clients. Martin has more than 11 years of experience in the digital marketing and technology industry working with direct clients, agencies and publishers across search, display, social, e-mail and web design.

Martin has a Bachelor of Arts in both Business Management and Studio Art from Bucknell University.

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