Archive for the ‘Search Marketing’ Category
What impact will the search deal with Facebook have?
Finally a big score for Microsoft in search, but maybe not. It has become clear over the last year that Facebook has created a new portal for internet users, but how will users search? Over the last few months, they added many changes to create more stickiness to their site from news feeds, to suggested friends and even the ads are better. But does this mean that people will use Facebook as their starting point for eveything like Yahoo, MSN or Google? Probably not. Unfortunately search advertising on a social network just hasn’t worked. Google has powered search for MySpace for long time, but I’m not confident the partnership has proven to be worth the $900M plus they coughed up for it.
Clicking for Cash
Pay-per-click (ppc) advertising has become a major player in Internet advertising, but has the art of site optimization lost it’s luster? Although organic listings continue to generate more site traffic, headlines are blanketed with ppc’s return on investment. Is there a comprehensive, creditable report on ROI from organic search listings?
Marketers can maximize the use of ppc advertings if organic listings are added to this equation. There are a limited number of companies offering services to manage both organic and paid listings (I’ll refrain from providing free advertings for them). This should be a hot topic in 2005.
